The food system is broken. Farmers and consumers are paying the price. Two Hands delivers the solution.

A platform that changes food system incentives — from price and volume to nutrition and nature, at no cost to producers or end-buyers. Producers, chefs, diners and the institutions all gain. Commercialised across two continents, now scaling in the UK.

The Problem: When a carrot is just a carrot, everyone loses.

Walk onto almost any family farm and ask what the biggest daily struggle is. The answer is almost always the same: profitability. Not technology. Not data. Profitability.

Farmers, fishermen and fishing communities have been squeezed for decades by a food system treating their produce as commodities — indistinguishable, interchangeable, cheap. The people who know their land and their waters best receive the smallest share of the value they create.

Meanwhile chefs, purchasing managers and consumers have no reliable way to know what they are buying — where it came from, how it was grown, what it contains.

The problem sits in the food system itself — and the costs are spread far wider than most people realise. Farmers carry the loss of profitability. Consumers carry the health consequences. Nature carries the depletion. The FAO puts the hidden costs of global food systems at $12.7 trillion a year, exceeding the $9 trillion value of the food economy itself. For the UK alone, that's £248 billion annually in hidden health, nature and community costs — against a farming sector Treasury views through a £14 billion GDP lens.

The current incentives reward price and volume. Stewardship, nutrition and nature impact are invisible. Change those incentives, and the system changes.

How we serve: Two sides of one marketplace