Food systems are broken. Farmers, people & nature are paying the price. We know how to fix it.
Two Hands' platform changes food system incentives — from price and volume to nutrition and nature, at no cost to producers or end-buyers. Producers, chefs, diners and the institutions all gain. Commercialised across two continents, now scaling in the UK.
Farmers and fishermen are faceless, their regions invisible and the supply chain a black box, turning producers into low margin commodities. Meanwhile, critical information is not getting through to end buyers and consumers. Additionally, food systems are incredibly complex and information is siloed, leading to significant challenges such as biodiversity loss, 30% of food is lost and wasted, up to 30% of global greenhouse gas emissions, the obesity crisis, record food borne illnesses and ageing farmers. Today's food systems incentivise price and volume over nutrition and nature. The system is broken.
Walk onto almost any family farm and ask what the biggest daily struggle is. The answer is almost always the same: profitability. Not technology. Not data. Profitability.
Farmers, fishermen and fishing communities have been squeezed for decades by a food system treating their produce as commodities — indistinguishable, interchangeable, cheap. The people who know their land and their waters best receive the smallest share of the value they create.
Meanwhile chefs, purchasing managers and consumers have no reliable way to know what they are buying — where it came from, how it was grown, what it contains.
The problem sits in the food system itself — and the costs are spread far wider than most people realise. Farmers carry the loss of profitability. Consumers carry the health consequences. Nature carries the depletion. The FAO puts the hidden costs of global food systems at $12.7 trillion a year, exceeding the $9 trillion value of the food economy itself. For the UK alone, that's £248 billion annually in hidden health, nature and community costs — against a farming sector Treasury views through a £14 billion GDP lens.
The current incentives reward price and volume. Stewardship, quality, nutrition and nature impact are invisible. Change those incentives, and the system changes.
For farmers and fishermen
Make more profit for what you produce - not the commoditised market average. Earn additional income steams. Build your brand direct to end-buyers. Own, control and monetise the data your land has always produced — with no upfront cost, no subscription, no hardware.
→ Farmers & Fishermen
For chefs and purchasing managers
Direct relationships with the producers feeding your kitchens. With our world-first UK initiative, truth in nutrient density, soil health and biodiversity — portion by portion. At no higher cost (often lower), on existing trading terms.
→ Chefs & Purchasing Managers
Two Hands is a Digital Trust platform authenticating farm sourced data and every change of custody through to every end market the food serves: chefs' kitchens and diners' plates, institutional head office ESG reporting, and nature markets.
Every event is recorded on blockchain — transparent, auditable and immutable (permanent and can't be changed). Those three properties working in concert deliver something the food system has never had: trust and authenticity at scale. Chefs and diners access it by scanning a QR code attached to every food portion.
But it's not just about our tech. We have reengineered the supply chain, changing the financial incentive structure to benefit producers and chefs.
Farmers own, control and monetise their data through Two Hands digital wallets. And they are paid above market price every time - without chefs or consumers having to pay more.
With our world-first UK-based initiative, the nature and nutrient-density impact of that same food will be reported, generating additional income streams for producers. Institutional head offices receive real-time, authenticated scope 3 reporting aggregated up from individual portions. Nature markets receive verified outcomes rather than self-declared claims.
The result: a food system where nutrition, stewardship and nature impact are visible — and rewarded. At no cost to producers or end-buyers.
→ How It Works
Authenticated from farm soil to end markets.
Two Hands launched in 2019. Forbes published a 3-page feature — one of the few commercialised blockchain applications anywhere outside finance. By December that year, Marriott Group asked us to scale our marketplace fishermen from 4 to 26 in six weeks. We did — and the original four brought every additional fisherman onto the platform.
Producers and chefs who joined at launch are still on the platform today. Producer stickiness is essentially 100%.
Now we are deploying our existing model with a UK hospitality group, UK farmers and fishermen . This will be closely followed by a pilot where Two Hands leads a consortium of six commercially operating companies verifying nutrient density, soil health and nature impact alongside full provenance and chain of custody.
Watch colin's story. We've found every farmer and fisherman has their sacred story the world needs to hear.
This is what chefs and purchasing managers see on the Two Hands marketplace and what chefs and diners see when they scan the QR code attached to every portion of delivered food.
“With this QR code, I can see the map and where the produce comes from, how it has been looked after and shipped here. So I really get the best and freshest food.”
- Alistair Carter, Executive Chef, Waldorf Astoria on theBund, Shanghai
Food system data is incredibly complex, siloed and unverifiable. Two Hands is changing that — authenticating farm source data and every change of custody, at scale, across the full supply chain.
That authenticated data corpus is the foundation for what comes next. AI agents and large language models trained on data they can trust. A food ecosystem large language model. Eventually, a Web3 architecture across an entire industry vertical.
Spotify and Netflix did not fight piracy with legislation. They replaced the architecture. Two Hands is taking the same approach to food systems — market-led, technology-driven, not dependent on government.
The full strategic case sits on the Investors page.
→ Investors
We can see the problem clearly because we've lived it..
Two Hands has been invited to give evidence to the Scottish Parliament on the Digital Assets (Scotland) Bill. We are in active dialogue with industry leaders.
We are members of FinTech Scotland, the Digital Trust Taskforce Scotland, Northern AgriTech Innovation Hub (Easter Bush) and the National Farmers Union Scotland.
The people we work with are global food industry thought leaders.
Importantly, our soul is about bringing heart and closeness to the food experience which is driven by our calling to be the champion of Farmers and Fishermen around the world. In the process, we deliver a solution to significant challenges facing global food systems. Technology is a critical enabler to make this happen. Our reengineered supply chain is the other, ensuring a collaborative supply chain financially benefitting producers and end customers, not non-value-adding middlemen. These are our competitive differentiators.
We've been successful where so many others have failed.
→ Read Greg's thinking on LinkedIn
