Our Partners
Partnering with like-minded organisations to create positive change together.
GoodFish: Australia’s Sustainable Seafood Guide is a comprehensive guide to seafood sustainability.
Initiated by the Australian Marine Conservation Society (AMCS), the GoodFish project is designed to help the community understand more about their seafood.
Species are assessed in three main categories, 'Better choice', 'Eat less', and 'Say no' based on AMCS criteria.
By clearly including the GoodFish rating for every seafood produce we sell, our chefs can understand more about the impact of their seafood and make informed choices.
Learn more about GoodFish by visiting their website.
"If I don't have what I call a clean menu, if I don't have best practice, the most sustainable menu that I can have, then I'm contributing to the problem. We all want to be able to make an informed decision. The AMCS was a big influence on me and the choices that I make for my menu. We chefs have a big influence and a moral responsibility, we need to understand the ingredients we cook with and what comes from our oceans."
Existing supply chains are opaque, middlemen pocket up to 60% of earnings.
Two Hands has re-engineered the supply chain from the ground up to put people at the centre. Transparency is key. What you do on Two Hands today, will affect who wants to do business with you tomorrow. Trust is confident vulnerability. Two Hands fosters trust by enabling everyone to see, who does what they say they will.
When buying from a local fish market it is impossible to know:
How many wholesale facilities did it pass through?
What temperature was the lobster stored at each facility?
What was the quality of the water in each facility?
How many times has the animal been handled?
Where was it caught?
Was the animal miss treated?
How long ago was the animal caught?
“Food fraud represents a USD 40 billion problem worldwide and is allegedly worth
more than the heroin trade and firearms trafficking combined”
- Dr Sylvain Charlebois, Professor in Food Distribution and Policy, Dalhousie University, Canada
Instead of “trust, but verify”, blockchain enables us to “verify, then trust”. A centralised system is susceptible to abuse. If a business can pay to remove content that is bad for business, how can the system be trusted? How can they be transparent when their supply chain operate in data silos? In a decentralised system there is no one to pay. Everyone can see if your deliveries are late, or you don’t pay your bills on time or you sell low quality product.
In the Two Hands model, a last mile distributor operating a node in China has access to every transaction. The distributor can assure their customers of the data integrity with confidence. The distributor has a record of every transaction in their supply chain.
Immutable changes to a tag's data are visible to everyone in the network. The transactions are immutable and require consensus to be added into the ledger. The shared data view makes the supply chain more transparent. Transparency acts as a trust anchor for collaboration between people across continents.
“It means that we will be able to get our product into China in the most pristine condition ever and the Chinese people will be able to experience perfect Southern Rock Lobster, just as they are when we take them out of the water.”
Fishers Colin and Kae Milstead
(Robe, South Australia)
Partnering with OneFishTwoFish, we are making a difference to the health of our oceans.
Developed by Seafood Positive, the program consists in providing finance for ocean conservation programs. Their vision is to move towards a ‘circular’ seafood economy, where fish stocks are regularly replenished, and harvest is balanced with production.
As the core of our work relies on healthy ocean ecosystems, we're excited to use our business to create positive impact. A percentage of every seafood transaction made through Two Hands is directed to marine restoration projects such as returning two fishes per every fish removed in Corner Inlet, restoring kelp reefs throughout the Sydney metropolitan region, and more. These investments are calculated against biodiversity improvement metrics which in effect offset the impact of our chefs' and producers' seafood production and consumption, helping to restore the ecosystems that they rely on.
To learn more about OneFishTwoFish, visit their website.
"Traditional supply chains are full of middlemen. Food fraud is a problem because there is no transparency into who did what. Unlike other blockchain projects that bolt into existing processes, Two Hands has re-engineered the supply chain from the ground up to put people at the centre. What you do on Two Hands today, will affect who wants to do business with you tomorrow."
Each individual product has a unique, tamper evident Smart Tag which is used like a passport. Chefs ordering through the Two Hands marketplace, select from live inventory based on region, harvester or price. On purchase a travel itinerary for the product is created. When the product travels through the supply chain it’s itinerary is validated by our logistics partners with each event uploaded to the blockchain.
Chefs and diners can verify the authenticity of their product using the Two Hands consumer app. Scanning the Smart Tag allows the travel itinerary and provenance, secured by block chain authentication, to be verified.
Each smart tag is unique with a life cycle that mirrors the items travel itinerary. If a fraudulent tag appears in the supply chain it is flagged to the Two Hands team for investigation. Similarly, smart tags that are expired (i.e., travel itinerary has been completed) are clearly identified by our consumer app to provide full transparency to chefs and consumers of the validity of the Smart Tag. The meta data captured from interaction with the smart tags allows Two Hands to passively collect data about each.
The Two Hands marketplace seeks to become a complete ecosystem for fishers and farmers, restaurants and logistics partners. It will both provide a supply chain with trust and transparency, and meet their wider operational needs, becoming indispensable to our users.
“Because I know where the lobster comes from, I know it is being cared for. I am cutting out the middleman and it is coming direct to me. It is out of the ocean and two days later it’s here, it’s alive. I know his natural environment and that it is chemical free, it has not been touched by anybody else. What I am getting is a true authentic product”
Chef Alistair Carter
Waldorf Astoria on the Bund Executive
Our consumer research has shown that experiential, uniqueness, freshness, and premium quality are key to a luxury dining experience.
With our QR code that accompanies each product, diners can scan the code and are given a customised experience to include the story of the producer, the region, sustainability credentials and the verified product journey.
This acts as a branding channel for the restaurant to deepen the relationship with the diner, as well as for the producer to get the recognition he/she deserves.
