Three landmark farming reports. 57 recommendations. Hundreds of pages of serious, well-evidenced analysis. All three get the diagnosis right. All three point toward government as the primary lever for change. And all three stop short of naming the one structural cause that sits beneath every symptom they describe — an information failure running the full length of the food chain, costing the UK economy £248 billion annually, hiding in plain sight in an age when we have never had more data. This article names it.